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| Case Details: | Price: |  
						| Case Code | : | LDEN053 | For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
 ThemesValue-based Leadership |  
						| Case Length | : | 14 Pages |  
						| Period | : | 1995-2007 |  
						| Pub Date | : | 2008 |  
						| Teaching Note | : | Not Available |  
						| Organization | : | Wipro Limited |  
						| Industry | : | Information 
						Technology |  
						| Countries | : | India | 
 Abstract:
					
						| In July 2007, BusinessWeek nominated Azim Hasham Premji (Premji), 
the Chairman of Wipro, as one of the top 30 all time great entrepreneurs in the 
world. The case discusses the leadership qualities of Premji. Under his 
leadership, Wipro, a small vegetable oil company in the mid-1960s, was 
transformed into one of the leading IT services company by the early 2000s. 
Premji had established a strong value system in Wipro and believed that values 
not only helped in achieving success but also made that success more enduring 
and lasting. The case discusses in detail about the few leadership initiatives 
taken up in Wipro in order to develop leaders within the organization. |   
 |  It also discusses Premji's contribution for 
				the benefit of the society. He had established Azim Premji 
				Foundation (APF), a not-for-profit organization, in January 
				2001. The foundation made efforts to improve the quality of 
				education in schools. Issues:
»  Study Azim Premji's leadership style.
 »  Understand the significance of value-based leadership.
 
 »  Analyze leadership training initiatives taken up at Wipro.
 
 »  Examine the contributions of Premji to improve the quality of education 
in schools.
 Contents:Keywords:Change agent, Performance management, SAB Ways, Beer 
University, Able challenger, Talent and Capacity management, Miller Brewing 
Company, JCPenney, Whirlpool, Leadership, Organizational culture, Human 
resource, Competitive advantage, 'Winning Together' Principle, Retail Academy, 
Innovation , Competitive strategy 
 
Leader Driven by Values
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